My key strengths
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Research-first approach
I don't open Figma until I understand the problem. Every project starts with user interviews, analytics, or competitive research to make sure I'm solving the right thing.
⚡
End-to-end ownership
I've owned products from discovery through to shipped code — writing briefs, facilitating research, designing systems, and running visual QA before launch.
📊
Impact I can measure
My work is tied to real outcomes: $550K+ in revenue impact, +40% booking conversions, reduced CX ticket volume. I design to move metrics, not just look good in Figma.
🤝
Strong cross-functional partner
I've worked closely with PMs, engineers, CX, and ops to ship 30+ launches. I translate design decisions into engineering constraints and business logic into user needs.
🎯
Meticulous visual QA
I catch what others miss. I perform systematic visual QA across devices before every launch, communicating feedback clearly to engineering via detailed annotations.
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Iterative and data-driven
I pilot before I scale. Buffer Bags launched to 10% before rolling out to all users. I use Mouseflow, A/B tests, and usability sessions to validate before committing.
